SPEAKER: Evette Vargas || Check-in: 12:30 pm ||
Workshop covers how to plan, develop & produce multiplatform storytelling.
Storyworld Planning: idea, longline, tagline, synopsis, main characters, character bios, bible, user journey/entry touch points into storyworld, story milestones, the “why, how, what” of the storyline.
Storyworld Development: identify the best platforms for the idea, create the storyworld and characters; write character arcs; mine the hook of the idea for all platforms to inspire storylines, technologies, merchandising, etc.; devise experiences per platform (UI, UX, social, live, AUGMENTED REALITY, Oculus Rift, interactivity, etc.)
Strategic Planning: PROJECT MANAGEMENT team management, tools, marketing, audience analysis, audience engagement plan (social media), funding and business models (monetization channels), platforms, tech, apps, etc.
Pre-Production: multiplatform production planning (phased planning); roll out plan for unfolding and growing the franchise; success indicators, monetization + audience; building your teams for production (each platform has a dedicated team); having all your MULTICHANNEL contracts at hand (cast and crew for multiple content use.)
- Best approach for your projects
- Leveraging all of your digital assets (plan for multiple uses of the content)