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I Hate to Break It to You, But Your Logline Isn't Working

(Be like Hermione…study, read, practice, be smart.)I am going to vent a little bit in today’s post, but it’s because you all need to hear it. I’ll hold myself back as much as I can. Please remember that I am coming to you with love and positive intention here, I swear.Your logline sucks.OK, so maybe I didn’t hold myself back. I ...
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10 Recent Horror Movies That Weren’t Afraid To Push Their Boundaries

  • Staff Writer
  • .October 28, 2024
Horror films have been a staple of our screens since the inception of film, especially during Halloween month. It seems of late that these films have become more bold and daring in mashing up and contorting the traditional genre of scares to create a new entertainment experience.1) Alien: Romulus (2024)The Alien franchise is bui...
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Creating Effective Pitch Decks (Part 2)

This entry is part of 2 in the series Pitch Deck:QUOTES/EXCERPTS: One page.Some dialog or narrative selections to give the reader a sense of the writing style works really well especially if the dialogue is superb. Comedies especially benefit from this because funny is funny in context or isolated.If I was pitching the TV show W...
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Creating Effective Pitch Decks (Part 1)

This entry is part 1 of 2 in the series Pitch Deck:Pitch Decks (Pitch Documents) are one of those marketing tools that although viable have limited use for writers. But they are an important part of the total marketing package every writer should put together along with a logline and synopsis.So what are they exactly and why do ...
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What Are We Really Selling?

Early in my career, I learned one of the shrewdest questions an entrepreneur can ask themselves, "What are we really selling?" For example:  You are not selling grass seed. You are selling a greener lawn.You are not selling boilers. You are selling warmer, cozier winter nights at a 27% fuel savings.You are not selling baseball t...
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8 Keys to Writing a Marketable Script

  • Film Consortium San Diego
  • .October 9, 2023
1. ONE GENRE TO RULE THEM ALL I recently sat through a webinar where writers were given the opportunity to pitch their concepts. One lady stuck out to me because she described her project as a suspense, thriller, and comedy, with horror elements. She then went on to pitch her story, which I didn’t comprehend at all, because I wa...
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Introduce Yourself As A Writer & Your Brand

  • Brock Swinson
  • .May 2, 2023
“Introduce Yourself As A Writer & Your Brand.” Sage Advice From Zimran Jacob, Netflix Showrunner’s Assistant On ‘The Punisher’ & ‘Narcos’:We sat down with Showrunner’s Assistant, Zimran Jacob, to discuss his haphazard path from various production assistant roles to his current position at Netflix. There is no clear career trajec...
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The Art of Self-Promotion

  • Ron Suppa
  • .April 18, 2023
Excerpted in part from 'Real Screenwriting: Strategies and Stories from the Trenches' by Ron Suppa:Face it folks, we screenwriters can be as invisible as a polar bear in a snowstorm. Out of sight, out of mind. If they can’t see you, how can you expect them to respect you? (“They” being the agents, producers and studio honchos) T...
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Marketability

So what’s this thing called marketability and do I need to worry about it as I write?As a script consultant this is a question I’ve been asked by writers many times and it’s a good one. The answer is yes, and um, well, no. How’s that for confusing? I’ll try to clarify…Marketability (or commerciality) is a term used to describe a...
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Sundance Or Bust – A Review On One Of The Biggest Festivals For Filmmakers

  • Tracy Clark, Edna Barnes & Frank Leroy
  • .July 5, 2022
Park City, Utah is host to the biggest film festival in the United States. In 1978 it was known as the United States Film Festival, then changed its name in 1989 to the Sundance Film Festival. That same year Sundance became synonymous with independent success with Sex, Lies, and Videotape. The Sundance Institute, which sponsors ...
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Screenwriter’s Guide To Success

  • Pen Densham
  • .May 16, 2022
The creative life of a screenwriter is often filled with potholes, periods of drought and decisions largely out of your control. So how can a screenwriter plan their career? Focus on the creative process more than the outcome. Visualize signing your option agreement or sales contract, discussing your screenplay with a producer, ...
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Does Weird Work?

  • Melanie Robles
  • .March 14, 2022
Does Weird Work? When Branding With Personality Is Done Different! While weirdness might not be at the top of your list of “most important brand identity traits,” recent discussions may convince you otherwise. If you can play your cards right, introducing a bit of oddity into your brand’s personality can help it stand out from t...
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Can You Please Submit My Screenplay To The Producers In Your Network?

  • Robert Tobin
  • .March 1, 2022
Can you please submit my script to the producers in your network?” I get that question a lot. I used to reply a bit snarkily, I must admit. “Can you please get me entered into the Olympic 400 meter relay or get me Superbowl tickets?” Yeah, it’s kinda like that with some screenwriters.So… I developed a viable plan for these peopl...
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Film Finance - Cobalt Capital Ventures Kevin Christoffersen

  • Kevin Christoffersen
  • .February 16, 2022
(REPOST) The film financing world has become more lean and nimble. The days of indiscriminate seven-figure check writing are behind us. We spoke with Kevin Christoffersen, co-founder of venture capital firm Cobalt Capital Ventures which specializes in production, financing structures, investment negotiations, distribution projec...
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Take Your Screenwriting Power Back

When it comes to who wields the most power in Hollywood, it seems screenwriters fall near the bottom rung. Let’s be honest: we’re beholden to the gatekeepers, whether they’re script analysts, producers, or studio execs, who will greenlight the passion project we’ve toiled on for years. For a lot of screenwriters, writing life ca...
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The Rise Of The DIY Screenwriter

  • Tony Ritter
  • .December 15, 2021
No longer are the days of selling your screenplay or writing for television a requisite to be a successful screenwriter. The internet handed writers a silver platter of options on the world’s filmmaking stage with more screenwriters emerging called, DIY writers (do-it-yourself). In the past, most broadcast platforms were inacces...
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Are You Ready To Enter The Screenwriting Marketplace?

  • Alexander Robb
  • .June 16, 2021
Every screenwriter has toiled for years on their film and TV scripts. They’ve written, got screenplay feedback and rewritten their scripts. You may have even attracted the interest of a literary agent or manager who’ve helped your polish scripts. You question whether your work is ready to be circulated to film industry professio...
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Announcing ISA's Top 25 Screenwriters to Watch in 2021

  • Karisa Tate
  • .January 4, 2021
ISA's Top 25 Screenwriters to Watch in 2021 list has only been live for 72 hours and wow, are we BLOWN away by the responses and industry requests coming our way!Here are a few exciting things that have happened just over the weekend alone:A TOP MANAGEMENT company reached out looking to connect with new writers as potential clie...
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How to Create Community Among Your Customers

  • Tiffany Delmore
  • .February 10, 2020
If you want to inspire brand love that lasts, commit to fostering something bigger.Today’s brands do more than just deliver products and services. They also foster connections among like-minded enthusiasts. That could turn out to be their most vital purpose, considering a 2018 Cigna study found that nearly half of Americans repo...
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Are You Ready To Enter The Screenwriting Marketplace?

  • November 8, 2018
Every screenwriter has toiled for years on their film and TV scripts. They’ve written, got screenplay feedback and rewritten their scripts. You may have even attracted the interest of a literary agent or manager who’ve helped your polish scripts. You question whether your work is ready to be circulated to film industry professio...

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