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What Is A Story Hook?

Let’s get back to some very basic elements of story, since the past few chapters have been a little head-spinning, deep, and oddly esoteric. Whether you’re writing a pilot, a feature, an epic fantasy novel or a small YA series with some juicy romance, or even if you’re sitting around a campfire enjoying the last few days of warm...
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I Hate to Break It to You, But Your Logline Isn't Working

(Be like Hermione…study, read, practice, be smart.)I am going to vent a little bit in today’s post, but it’s because you all need to hear it. I’ll hold myself back as much as I can. Please remember that I am coming to you with love and positive intention here, I swear.Your logline sucks.OK, so maybe I didn’t hold myself back. I ...
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7 Steps to a Perfect Pitch

In previous posts I talked about theme and how you can use your protagonist’s arc to clarify what your story is about. You can also use this arc as the spine for pitching your story.Knowing how to pitch your script can be a challenge particularly deciding what’s essential information and what you can leave out. Everyone is diffe...
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Creating Effective Pitch Decks (Part 2)

This entry is part of 2 in the series Pitch Deck:QUOTES/EXCERPTS: One page.Some dialog or narrative selections to give the reader a sense of the writing style works really well especially if the dialogue is superb. Comedies especially benefit from this because funny is funny in context or isolated.If I was pitching the TV show W...
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Creating Effective Pitch Decks (Part 1)

This entry is part 1 of 2 in the series Pitch Deck:Pitch Decks (Pitch Documents) are one of those marketing tools that although viable have limited use for writers. But they are an important part of the total marketing package every writer should put together along with a logline and synopsis.So what are they exactly and why do ...
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The 5 Traits of Successful Writers

  • Gordy Hoffman
  • .December 27, 2023
Writers want success, but how do you define it? Is it writing enough to pay your bills? Is it writing to find an audience, regardless if you make enough money or not? Maybe you want to be famous or win an Emmy or Oscar. Any writer would probably welcome all of these things. But how does a writer attain these levels of success? W...
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The 7 Elements of a Viable Story

  • Erik Bork
  • .July 10, 2023
(REPOST) In my experience as a professional screenwriter on projects like Band of Brothers -- and in the years I've been teaching and consulting -- one thing has become abundantly clear: projects live or die mostly based on their central idea. Yes, they need to also be really well-executed, but it's the decisions writers make be...
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How To Turn Your Logline Into A Pitch

  • May 8, 2023
Many writers struggle with coming up with that perfect logline for their project - let alone writing one, and then it's time to take that and turn it into a pitch. Well, it can all become pretty intimidating rather quickly! Luckily for you, our fab guest post today is written by TV writer (Hollyoaks) Drew Hubbard - where he shar...
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How To Prepare Your Pitch

  • Bob Schultz
  • .December 19, 2022
I say “Pitching,” and writers groan. I’m no different. As a writer myself, my instinct is to say, “If I could tell you my story in 90 seconds, why would I have told it to you in 90 pages?” But pitching is a necessary evil. There are two sure-fire ways to assure your script never gets made: Don’t write it, and never tell anyone a...
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Let Your Story Lead the Way: Another Successful Season of Pitching 

The latest season of our TV Pilot Pitch Challenge, sponsored by Final Draft, has come to a successful end! Earlier this year, we set out to discover exciting new TV concepts and the unique writers behind them to showcase to our panel of industry pros at the Pitch Panel. Our three winners and two current Fast Track Fellows, Emma ...
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Marketability

So what’s this thing called marketability and do I need to worry about it as I write?As a script consultant this is a question I’ve been asked by writers many times and it’s a good one. The answer is yes, and um, well, no. How’s that for confusing? I’ll try to clarify…Marketability (or commerciality) is a term used to describe a...
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How to Write a Logline Producers Won’t Pass On

  • AJ Unitas
  • .October 10, 2022
How to Write a Logline Producers Won’t Pass On [with Logline Examples]:Before a screenplay is crafted by underpaid writers, it starts as a logline. At any stage of a production, a logline is a tool used to sell your idea. Since movie loglines are so short, it’s easy to write out twenty in under twenty minutes. Writing one that s...
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“We Prefer Stories Relatable To Our World Today”

  • Janet Jeffries
  • .July 28, 2022
“We Prefer Stories Relatable To Our World Today” Says Lawrence Bender Productions Creative Executive, Janet Jeffries:Janet Jeffries is a Development and Production executive working in both features and television for Lawrence Bender Productions / Bender Brown TV Productions. Recent films include Greta directed by Neil Jordan an...
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The Screenwriter’s Guide to General Meetings

General Meetings – or “generals” as they are more widely known in the industry – are effectively meet-and-greets between a producer, development executive network or studio executive, and the writer whose work the individual behind the desk has read and responded to enough to want to meet with its creator. The voice, if you will...
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3 Reasons the Screenwriters Personal Story is SO Important

Before I even get into this one, let me start with telling you that I know that as soon as you scratch the surface of this particular blog post, you are going to have the urge to click out. To go read something else. Over the years I’ve come to learn that some of the stuff that I know to be crucial, is the same stuff from which ...
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PitchFesting In 20 Easy Steps

  • Bob Schultz
  • .June 1, 2022
PitchFests are a worldwide, calendar-wide phenomenon. Formats may differ from event to event, country to country, but there are some strategies that you can get started on immediately to assure you are ready to go.WHAT YOU CAN DO NOW1. Finish your script. If you get a script request, you’re going to want to be able to send it ri...
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Pitch with Passion: Another Successful Virtual Pitch Panel

  • Caitlin Arcand
  • .May 24, 2022
Another successful Virtual Pitch Challenge has come and gone, and this season has been one of our best yet! This time around we focused on TV pilots, and set out to discover intriguing and unique show concepts through our TV Pilot Pitch Challenge. Our three winners and two current Fast Track Fellows put their best pitch forward ...
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Answer These 3 Questions About Your Screenplay or Pilot

The other day, I met a new writer, who sent me his pilot to read ahead of our session. He was a talented writer, for sure; the world of his show was rich, and his plot well thought out. But it also left a number of questions for me, the sort of questions that go beyond the content itself, and that every writer, whether writing T...
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What Is Your TV Show’s Superpower?

(Repost) Produced By Conference at Warner Bros. Studios to discuss the state of our industry. A comprehensive panel discussed with some senior industry executives on the future of producing film and TV shows. The panel comprised of Agnes Chu (Disney+), Craig Erwich (Hulu), Vernon Sanders (Amazon Studios), Michel Wright (EPIX) an...
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7 Ways Screenwriters Can Give A More Effective Pitch

  • Alexander Robb
  • .April 26, 2022
Pitching is a delicate dance between screenwriter and executive. A mating ritual of words and story ideas. A seduction. Much of it is rehearsed, but there is a certain amount of winging it involved, especially if screenwriters need to pivot to change their pitching tack in a flagging room. Screenwriters need to read the room, fe...

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