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Everything in life has a pattern. So does a screenplay.Writing a screenplay (or a novel or anything else) can be a lot like trying to assemble IKEA furniture without the manual - frustrating, a little chaotic, and filled with moments where you genuinely wonder your purpose in life (and let’s face it, those IKEA manuals aren’t mu...
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Today is all about pitching. I worked with one of my coaching clients last week and he needed help with his pitch. It prompted me to really dive in and get into the nitty-gritty of how a pitch should be written and developed. You’ll notice that the process of developing a pitch is quite similar to the process of developing a sto...
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RewritingIt’s something we all need to deal with, and there is no getting around it. Rewriting, rewriting, rewriting. In the last post, I talked about writer’s block and, well, how and why writer’s block is pretty much a whole bunch of bullshit, and to again quote Terry Pratchett, “something invented by people in California who ...
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“Strange Darling came to me through an initial image that I saw of a woman running through the woods in distress,” says JT Mollner of his horror film that can be described as a mix of a bloody popcorn wild ride and art.“I’ve read countless stories about serial killers which gave me some inspiration to show a different side of th...
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A New WorldAs I continue this series of daily newsletters, bringing us from one sequence of story structure into the next, I’m going to start this one with a little bit of a set up. It’s something rather simple, but important in that it will hopefully get your brain properly wrapped around this post’s topic – Sequence 4, and wha...
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Movies Based on Moments

  • Brock Swinson
  • .September 23, 2024
“Movies Based on Moments” Mike Mills on ‘C’mon C’mon,’ ‘Beginners,’ and ‘Thumbsucker’:“I didn’t start off thinking I was going to be a director and writing really wasn’t my thing,” said Mike Mills. “I went to Art School, got into design, and kept looking for more ways to get into the public world.”He continued, “This sounds like...
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What is the Most Essential Element to Any Story (and is Too Often Ignored by Emerging Writers)?Hint: It's Not the Main Character, nor Structure, or Even a Marketable Hook.The Secondary Character Affect and Core RelationshipWelcome back everyone! You’re reading my fourth Substack post, which leads me to believe that you might act...
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The Set-Up Event

The Difference Between a Set-Up Event and the Inciting Incident + Defining the 2nd Sequence of Your Story:The Set Up EventIf you didn’t already know, I used to have a solo podcast on the ISA website called The Craft. I also released a book on screenwriting a few years back. A lot of these newsletters are in reference to what I c...
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What Stage of Life do you feel you’re currently in, and what kind of experience or situation could force you to change? You need to ask the same of your characters.I had an idea that in order to help us understand how to finish a script, discussing the basic structure and make-up of the script could be the simplest way to launch...
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Jumping back into the two-parter about not only how to approach adapting your script into a book, but also why. What is the why? As a little recap - this industry is HARD…when you don’t have a built-in audience. A book - your own IP (intellectual property) can help you create a fan base and therefor help you get noticed.Isn’t ge...
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As you already know, the first 14 Substacks I’ve posted dealt primarily in the breakdown of the structure of a story. I peppered in a few motivating chapters that hopefully fed your momentum as you plowed through. Now is when we get into a much more broad set of topics. This is, in the end, the crux of the screenwriting world. T...
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