Consultant and creator of WriteYourScreenplay.com, Jacob Krueger, discusses the nuances of the ever-dreaded PITCH.

Jacob is an expert on the art of pitching a project, much less an expert on story structure, character development, and then some. In this podcast, Jacob what it means to "sell from page one". Producers and readers want to find the diamond in the rough, but writers don't know how to "announce" themselves by page one. Writers need to grab the attention of every coverage reader, but readers have such limited time. It's the writer's job to sell that reader - not on the project, but to sell him/her on whether or not she will read it carefully or simply skim.