Consultant and creator of WriteYourScreenplay.com, Jacob Krueger, discusses the nuances of the ever-dreaded PITCH.

Jacob is an expert on the art of pitching a project, much less an expert on story structure, character development, and then some. In this podcast, Jacob reviews the importance of your screenplay title - it being the most important "pitch" that you have. It's the only aspect of your pitch that everyone will hear and see. What's the first thing an executive sees when they look at your script? Your title. If your title is good enough, it will entice someone to give your script a read. That's the whole point of a pitch!