Why do we do what we do? As writers, our primary objective is to instill some kind of emotion in the audience regardless of the medium. If you're writing a short film, that short story needs to be packed with a message from start to finish. If you're writing a TV series, little by little that show has to provide a source of entertainment over a long period of time. For a feature film, it's just as pressurized as a short film, only it's technically more difficult because you're relying on the audience to invest two hours (or more) of their time in what you created. Writing a novel? You're in for an even bigger set of responsibilities. At its most simple, storytelling is about evoking an emotional response within the people consuming what you created. How do you do that? Tune in to this episode of Wine Wednesday and listen in on what Felicity and Max think.

A huge thanks to our sponsors, The Story Farm and Steele Wines. If you're looking to develop multiple projects over a short period of time, we recommend inquiring with Max on his consulting and development service, The Story Farm. He and continues to help so many writers reach their maximum storytelling potential. Go to www.TheStoryFarm.org to learn more or email him: max@thestoryfarm.org

Remember, Felicity Wren and Max Timm always have open Q&A during every Facebook Live broadcast, so you should tune in when they broadcast their next live chat. Even though most broadcasts focus on a particular subject, every writer is welcome to ask anything they like at any time. Felicity and Max will do their best to give you a straight and honest answer.

This is a podcast recording of the ISA's Facebook Live broadcast of Wine Wednesdays. Please note that some promotions offered during the live broadcast are no longer available. We can, however, assist you if you wish to find out more information regarding ISA events, contests, or consulting offers. Just reach out to info@networkisa.org and we will be happy to help.

You can reach out to Max regarding any type of query: max@networkisa.org If you have particular interest in working with him on a one-on-one coaching and development basis, email him at max@thestoryfarm.org. His Story Farm development and coaching service is quickly becoming the best in the business! Felicity can also be reached at Felicity@networkisa.org. She, too, can work with you one-on-one, so don't hesitate to inquire. We can't wait to support you.

Subjects and themes for the broadcasts change from week to week, so stay tuned on most Wednesday evenings at 7:00pm Los Angeles time. For a specific schedule and set of announcements, "Like" the ISA Facebook page and keep up to date.