Today on the show we have filmmaker and Filmtrepreneur J. Horton. Jason has been in the film industry for as long as I have and has been making movies ever since. What sets him apart from other filmmakers is that he actually makes a living making his films.

Jason figured out the formula that would allow him to make a living doing what he loves to do. He produces low budget feature films and uploads them to Amazon Prime. He collects TVOD and SVOD revenue. His key is volume. This year alone he produced 14 feature films.

We discuss how he chooses his niche audience, how he shifted from only narrative films to directing niche-focused documentaries, and how he’s able to produce so much content.

Enjoy my conversation with J. Horton.