Mike Roe always wanted to be a storyteller. Currently, he’s a writer for LAist, where he covers arts and entertainment. In one viral article, “Werewolf Bar Mitzvah from 30 Rock: an Oral History” Mike was approached to write a book on 30 Rock.

In The 30 Rock Book, Mike interviews over 50 of the original cast members, crew, and critics. He discusses how the goofy show became an all-time classic, including who shaped the series like Tina Fey, Alec Baldwin, and Donald Glover, who was a writer on the show.

In this interview, Mike talks about jokes for one percenters, his obsession with creative ideas, how to write a book while keeping your day job, how he and his wife co-wrote spec screenplays, and surprising themes in The 30 Rock Book.