Today on the show we have filmmaker Cody Meirick. Cody is the director of the documentary Scary Stories, based on the wildly popular book series Scary Stories To Tell in the Dark. We discuss how he leveraged an underserved niche audience, how he piggy-backed off the major studio release of the narrative version and how he was able to get access to the key players in this niche.

This past summer Academy Award®-winner Guillermo del Toro and acclaimed director André Øvredal created the hit movie based on the iconic book series.

It’s 1968 in America. Change is blowing in the wind…but seemingly far removed from the unrest in the cities in the small town of Mill Valley where for generations, the shadow of the Bellows family has loomed large. It is in their mansion on the edge of town that Sarah, a young girl with horrible secrets, turned her tortured life into a series of scary stories, written in a book that has transcended time—stories that have a way of becoming all too real for a group of teenagers who discover Sarah’s terrifying home.

Enjoy my “scary” conversation with Cody Meirick.