In this introduction to Pitch Decks webinar, ISA’s Shayna Weber (Creative Executive) and Caitlin Arcand Daniel (Marketing Manager) will discuss why pitch decks are important to have for your film or TV project and how you can make your own without spending a small fortune hiring a designer.

We will dive into the fundamentals of creating your own as we go step by step, with you, on the online design website, Canva. No experience required!

You will learn:
 - How to set up and format your pages
 - Simple and creative design layouts for high impact
 - How to choose the right fonts and colors
 - Where to find the most effective, high-resolution images

SHAYNA WEBER
Shayna is a screenwriter, producer and director originally from Bend, Oregon. She started out working in casting and talent management before working as a producer during the rise of unscripted television, where she developed, produced, and directed a number of projects. Her roster of shows includes: “So You Think You Can Dance,” “RuPaul’s Drag Race,” “Weakest Link,” VH1’s “Band’s Reunited,” “Brew Dogs,” “She’s Got The Look,” Disney’s “Code 9,” and the Miss Universe Pageants. She has worked for NBC, Fox, Disney, MTV, VH1, Travel Channel, Discovery and Bravo. Shayna also produced the award-winning, horror/comedy, Lunch Ladies, and directed, A Very Important Film, both of which have received distribution. Shayna and her creative Partner, Clarissa Jacobson recently started their own company Rebel Minx. which focuses on female-driven content. Shayna is also the Sr. Manager of Production & Events for the International Screenwriters’ Association.

CAITLIN ARCAND DANIEL
For the past two years, Caitlin Arcand Daniel has served as the Marketing Manager for the ISA. With nearly ten years of experience in social media and digital marketing, she has enjoyed working on projects and with clients from Showtime, Tribeca Film Festival, DryBar Comedy and HGTV. She has also worked in film and live TV production with companies such as Netflix, ESPN, Dirty Water Media, The Ivy League Network and Luminant Media. During her time in LA and NYC, Caitlin produced three award-winning films, showcasing at Slamdance Film Festival, Wicked Queer Film Festival and Los Angeles Indie Short Fest. Outside of her work, she is a huge advocate for technology education and has taught social media to students of all ages for the past five years. In 2021, she was named one of Buzzfeed's Women to Watch for her work to uplift female and LGBTIQA+ comedy creators.

Chapter Markers:
0:00 - Introduction
2:39 - What is a Pitch Deck?:
4:40 - Where does a Pitch Deck come from?
6:06 - Where does the Pitch Deck go?
6:49 - Why do you need a Pitch Deck?
8:04 - Example of a Pitch Deck:
8:43 - Title Page
10:24 - The Logline Page
11:30 - Synopsis Page
13:06 - Character Pages
23:39 - Character Pages with small descriptions
28:17 - The Setting Page
31:31 - The Pilot/Synopsis Page
33:50 - Overview of the story
36:11 - The Writer’s Statement Page
37: 54 - The Contact Page
39:09 - How to create a Pitch Deck
41:12 - Using Canva:
42:20 - Getting started on Canva
43:30 - Style Guide
 49:50 - Royalty Free Photos websites
51:29 - Uploading photos on Canva
52:11 - Canva Elements
53:19 - Editing photos on Canva
55:08 - Grouping images
1:00:18 - Duplicating pages
1:01:20 - Be cohesive with the slides
1:02:29 - Grab Text feature
1:04:10 - Stick with the same format of images
1:05:34 - Draw inspiration from the story
1:10:12 - Moving and copying items
1:12:53 - Saving your project / File version
1:17:26 - Answering Questions:
1:17:32 - Lookbooks and Moodboards
1:17:50 - Viewing on Screen format
1:18:14 - Actor pictures
1:19:00 - Using Stock pictures
1:20:18 - Actors in an older role
1:20:30 - Character Descriptions
1:21:18 - Font Size
1:22:30 - Using AI for character photos
1:23:14 - Necessity for Pitch Decks
1:24:26 - Feeling the story throughout the presentation
1:25:00 - Pitch Deck recommendations for Friends or Armageddon
1:26:37 - Giving Away Spoilers
1:28:17 - Movie Synopsis Page
1:28:51 - Bible + The Pitch Deck 
1:29:18 - The preferred layout
1:30:09 - Color schemes for Horror 
1:31:35 - Number of slides
1:32:51 - Adding music
1:34:12 - Using Illustrations for a Live Action project
1:35:21 - At what point do you need a Pitch Deck?
1:35:53 - What is the cost to make a Pitch Deck on Canva?
1:37:30 - Websites for Pitch Deck examples?
1:38:11 - Clarification for actor photos
1:38:46 - How long does it take to make a Pitch Deck?
1:41:49 - Using 3 different vignettes
1:42:33 - Images for a Romance Comedy Pitch Deck
1:43:30 - NO’s in a Pitch Deck
1:44:35 - Using music on Canva